The first video was recorded back in 1888 starting a new chapter in the history of arts. This ‘movie’ was probably made as a test as it only lasted 2.11 seconds and featured a casual garden walk scene. There was no filming technology back then and this piece of action was filmed using multiple photo cameras. But it has started a new era of filmmaking which slowly evolved into the multi-billion industry we have today. Now it’s hard to imagine marketing and culture without it. Let’s find out why it is such an important part of art and why you should consider using it in your business.

How does video production work?

Video production means video content creation. It is slightly different from filmmaking because it features another type of recording. Video production features digital recording while filmmaking works on physical film stock. There are three stages of VP we recognize today: pre-production, production, and post-production. Pre productions mean preparation process: scriptwriting, logistics, scheduling and stuff like this. The second stage features actual shooting and parallel processes. And post-production is responsible mainly for editing. There are lots of filming techniques and types of content they create. For example, there are products, corporate, television broadcast, event, advertisement and many many more types of video content. But how can you use that for marketing purposes? Video content is known for its exceptional engagement abilities. That is the main reason why it drives so much return on investment. As a bonus, you will benefit from it in terms of brand credibility. High-quality clips will always make your brand look more influential.

What do we film?

Even though pretty much anyone can create video content nowadays using only a smartphone, quality remains a big concern as a filmmaking technique requires lots of skill. That is the reason why we offer professional video making teams in Neptune City, New Jersey. We specialize in product, event, corporate, advertising videos and are always ready to try ourselves in other video making fiends.