About PPC
PPC is a major part of search system marketing just like SEO. PPC means Pay Per Click. But what is the difference between PPC and SEO? Well, search engine optimization is about manipulations with organic website content such as text, links, web structure, etc. It is completely free to manage. PPC impacts search results on a paid basis, in other words, it pays for the website or goods being in the section above the search results.
Principle of work
Every search engine is interested in websites to promote their services. It is the main source of traffic monetization. For that, systems create their ad bidding platforms so that advertisers can select and pay for the keywords on specific search requests. The website appearance on top of the results section is triggered upon searching for something that includes the selected keywords. Each time someone presses a promoted link, the system charges a fee (cost per click) that is automatically calculated individually for each advertiser through an algorithm that takes into account ad quality, relevance of website content, number of competitors, and other aspects. This algorithm makes advertisers follow the platform’s rules and guidelines which makes PPC relatively hard to manage without expert guidance.
Benefits PPC gives to business
One of the main advantages of running PPC campaigns is that they are easy to track and therefore almost instantly measure its effectiveness. Besides, the feedback you get from a platform will allow you to see the patterns of successful advertising and understand the behavior of potential customers. With the right settings and proper application, PPC advertising with a small investment can skyrocket your sales, attract new leads, and increase brand awareness in a few days.
Our Pay Per Click services
Our company is aimed to help local small and medium businesses from Neptune City, New Jersey to setup their PPC campaigns nice & easy and cost-effective. Our main playgrounds are Google AdWords, Facebook Advertising, Microsoft Advertising, Amazon Ads, and more. Get maximum from your advertising budget using our multi-year experience in ad campaigns setup and keep your CPC as low as the ground with CTR as high as a skyscraper.
There's no need to search for PPC specialists in Neptune City, New Jersey anymore. Just contact us whenever you need assistance with ads online!